The Magic of Busting Marketing “Tips” – Not Everyone is a Unicorn
A lot of what gets passed off as best practice is conventional wisdom recycled by people who’ve never had to defend their results. Following their advice is basically repeating their mistakes. And it’ll cost you time, money, and momentum.
Beware Marketing Tips – Not Everyone is a Unicorn
Most bad marketing advice has one thing in common: It skips the hard part. Before following a hot tip that promises to short cut to magical results, make sure you’ve worked through the hard part. Here are the BAD tips we see founders follow most often…
How We’re Different: No Bottlenecks, No More Chasing Answers
At Unicorn Creative, we do things differently. We believe you should be able to get an instant, accurate answer from anyone on our team. How do we do it?
How We’re Different: We’re Enablers, Not Gatekeepers
Most marketing agencies want you dependent, locking down your assets and campaign results in proprietary systems to make you reliant on them for years on end. Why? Because they want you on retainer, which is agency-speak for a subscription.
How We’re Different: A Tailored Approach from Day One
You’ve seen it before: the standard packages, the turnkey solutions, and the design templates. It sounds great to get started immediately, right? That might be helpful for onboarding your new CRM, but it can be disastrous when it comes to marketing your business.
You’re Using Monthly Reporting All Wrong
The truth is that you don’t need a sophisticated business intelligence tool or to stare at spreadsheets until your eyes cross to figure out why something is or isn’t working. You just need to know the right questions to ask.
The Pros and Cons of Starting a Business:
The Reality of Entrepreneurship
Starting a business is an exciting journey—full of possibility, passion, and purpose. But behind every success story is a rollercoaster of challenges, late nights, and tough decisions. Whether you’re dreaming of launching your own venture or already in the trenches, understanding the pros and cons can help you navigate the realities of entrepreneurship.
Why Your Business Needs a CRM and Data Strategy
Your customer relationships are the cornerstone of your business’ continued success. Offering a customized experience is what makes you stand out from your competitors. That takes data. Translating all your customer data into what will keep them coming back is where a good customer relationship manager (CRM) system comes in.
A DTC Strategy Guide to Capitalizing on Black Friday/Cyber Monday
Black Friday and Cyber Monday can feel like an all-out, zero-sum battle where the only way to win is to slash your prices deeper than your competitors. We’re here to tell you to stop stressing about the race to the bottom.
The Importance of Branding: Creating a Persona That Resonates
When it comes to building a brand that stands the test of time, creating a compelling persona is key…