Proof of magic: Marketing ops meets systems sorcery. Sasha’s turned messy marketing mayhem into streamlined perfection across fintech, healthcare, wellness, boutiques, and consumer brands — and somehow makes it look easy.
Strongest unicorn power: Turning chaos into flow. She could organize a tornado and have it road-mapped, delegated, and delivered by lunch.
Geeks out over: Watching automations fire off flawlessly — that satisfying little “ding” is her love language.
Words of wisdom: Nothing magical happens in a spreadsheet you never update.
Best/Worst marketing trend:
Best — Simple dashboards that actually get used.
Worst — Using 14 tools when one would do.
What inspires her: Seeing a team breathe easier because a system finally works with them, not against them.