Proof of magic: Award-winning designer and creative alchemist with nearly two decades of experience turning “I’ll know it when I see it” into exactly that.
Strongest unicorn power: Taking the messiest brainstorms and spinning them into visual poetry — every layout, logo, and line infused with meaning (and a hint of sparkle).
Geeks out over: The Pantone Color of the Year, well-crafted kerning, and color palettes that give her chills.
Words of wisdom: If you think you don’t need a mood board, you probably need two.
Best/Worst marketing trend:
Best — Campaigns that make people cry in the best way.
Worst — Over-AI’d visuals with zero soul.
What inspires her: Color palettes in nature, random vintage typography, and the electric spark of an idea that makes everyone say, “Ooh, that’s it.”